Okay I admit, my guilty TV pleasure this summer has been the series "Next Food TV Network Star." I watch for two reasons, one that I love to cook and two because I am a marketing consultant and I love the process that the contestants go through to market themselves on their journey to winning [...]
Have you heard the statement "Content drives leads?" Well, it is certainly true and assuming you have an online presence you should be creating content that is relevant to your business, drives your objectives and attracts the ideal audience. Good content trumps all activities in my opinion because if you continue to put out content [...]
Lead generation is an on-going activity whereby our job is to attract our ideal client into our space so we can expose them to our products and services. But how many of you just shoot from the hip so to speak without narrowing your market to that ideal client and you throw your messages out [...]
According to best selling author, John Jantsch "Selling has changed because the world of buying has changed." The vast majority of us are educating ourselves and thus making more buying decisions from the internet! Even my 84 year old father buys online from Amazon, Ebay and several other favorite websites and occasionally his buying decisions [...]
The newest layout of a Facebook business page has probably rolled out to most people by now. To be sure you have the new layout you will notice it now has only two columns, one primary column and your navigation in now on the left running down the side and this is all the information [...]
The Internet has been a buzz since Wednesday's announcement by Google over the removal of your image as an author from your content that is searched if you set-up a Google Authorship profile. One of the benefits to having Google Authorship was that your photo that posted next to your byline. I have read numerous [...]
