As you know by now from reading this blog I love food analogies and I love to relate stories about food to marketing. Last week was the finale of the Great Food Truck Race featured on the Food Network and hosted by the amazing chef, Tyler Florence. For those of you who didn't watch the [...]
I am a big advocate of professional development and I love to attend industry conferences. I find value in numerous ways such as learning new and relevant information to enhance my business skills which has a direct reflection on how I serve my clients. Networking with colleagues and speakers also offers opportunities to learn more. [...]
Are you writing a blog for your business? With over 42,000,000 blogs reported back in 2012 with an average of 25 billion pages viewed per month hard to imagine that most established businesses aren't writing content for a blog. It's fascinating to me that people blog for all sorts of reasons and topics. Some blog [...]
It's interesting to me as I talk with small business owners, more than I expect push marketing to the back burner of activities. Smaller companies that don't have actual marketing staff have a bigger tendency because of the myriad of tasks they take on everyday. Marketing is what drives a business, so how can you [...]
Last month Twitter announced a new analytics program only available to advertisers and verified users. However this week they have opened the analytics program to everyone. Mashable reported "the dashboard lets users see how many impressions each tweet has received (how many times users saw the tweet on Twitter), the number of favorites their tweet [...]
One of the biggest challenges with small business owners when developing a content strategy is they tell me they can't create enough original content to share with their audience. Content is important because it builds your credibility, shows your authority, expertise and drives leads. Content can be created via a blog, video, audio and podcasting [...]
