I have been on a couple of trips recently and what I observed from the two major carriers I traveled on is a lack of marketing basics. No longer did either of these two major airlines care about marketing to me rather all they did was sell to me. Marketing is all about taking our [...]
When I work with small business owners, I find one challenge consistent and that is how to get all the marketing done! Geez, there is writing blog posts, creating social media posts, engaging with people who are interested in what we have to say in addition to creating a marketing plan, strategies and implementation tasks. [...]
Creating a calendar of your planned marketing tactics combined with your marketing budget will actually save time and money if planned at the beginning of the year. So often I hear from people that tell me they don't know what to write on their blog, don't know what to post on social media are behind [...]
Want to find bargains during the holiday season than head to social media. Want to market your product or service this holiday, then head to social media marketing and buy some advertising NOW! No longer are we sitting around waiting for the newspaper circular ads to come out on Thanksgiving Day to see what bargains [...]
I was invited to present the topic "What you need to know about creating a social media strategy" at the Women Entrepreneurs of Minnesota Fall Conference last week. The topic was so well received that I wanted to share it with my readers. I find when I talk with business owners that social media strategy [...]
As a small business owner it is your job to market your products and services to your ideal market, this is basic. One of the most effective ways to guide people through your marketing funnel is to educate. Anytime you can provide value to your target audience by educating them on what they can learn [...]
