Facebook updates the newest algorithm affecting changes to what is shown in the News Feed. If you are an active Facebook marketer you know that they are constantly updating and changing how Facebook works. Recently they made another change as to how stories/posts show up in the news feed. Storybumping Story Bumping, which allows engaging [...]
If you use Gmail as your email client you already are aware of the changes to your account last week. But I couldn’t resist weighing in on all the fuss. How many subject lines in the past week started with… Don't miss any of our emails...Announcing new gmail features Businesses are scrambling to be sure [...]
What's an online marketing strategy anyway? In my networking activities I meet so many people over the age of 50 who are relatively new entrepreneurs seeking to learn online marketing strategies for the business. Many of these people decided to venture out on their own after a layoff during the recent economic downturn and some [...]
Anyone who cooks knows that you need all the ingredients to make a recipe come out right... If you leave the eggs out of a cake it flops... well leaving the primary steps out of a marketing strategy is no different. What I see happen all the time is that people start out with the [...]
To upgrade or not to upgrade - that is the LinkedIn question most ask. I do quite a bit of LinkedIn training both online in the form of webinars as well as in-person workshops. One of the most frequently asked questions is, should I upgrade my free account? Let's look at the benefits for [...]
When you integrate social media into your marketing strategy it's important to balance your strategy with equal parts of engagement, sharing and promotion. Engagement: No matter the social platform, if you don't engage in conversation with your followers your presence will die. I think we forget the 'social' in social media. With that said, the [...]
