How your business can benefit from good content If you believe as I do that prospects turn into customers as they follow the Know, Like, Trust stream that you adopt into your business marketing strategy, than having good content is a big part of how you educate and provide value. Creating Awareness Creating awareness via [...]
What does it mean to have a well balanced marketing plate? Marketing consists of many components, but simply put marketing is about promoting your business through the know, like, trust factors. KNOW: We start by exposing people to who we are Via our content and messaging on our websites, social media sites, brick & mortar [...]
LinkedIn makes update to the contacts section of their platform making it even more robust! According to LinkedIn, the new contacts brings together your contact information and calendar events from other sources and keeps them all up to date on LinkedIn. "The new LinkedIn Contacts initially will be an “invite only” experience in the U.S. [...]
The most effective way to communicate with your audience is through story In marketing, the message you communicate to your ideal audience must be compelling and relatable. You want to connect with your audience on a level that makes them say "Oh I resonate with her or her story." Telling a story is the best [...]
Tracking metrics on all of our online marketing activities is critical to your growth. This article I speak to email marketing and tracking open rates. If you are not tracking your open rates on your email list, how do you know what is working? All email marketing programs offer reporting features to track the performance [...]
LinkedIn is an important social media platform to have in your tool kit because it truly highlights your professional expertise. When LinkedIn revised the skills and endorsements section last year, I found that many people forgot about asking for recommendations. Why should you obtain recommendations vs endorsements? By obtaining a recommendation from a trusted source [...]
