How do you stay top of mind with your audience? Pic from CafeMom This is a question all small business people should be asking all the time. In this world of social media everything moves more quickly than ever and it seems we have only seconds to catch someones attention and get them [...]
I had a conversation just the other day with someone who said they were going to post a Facebook contest as a status update on their Facebook page. Unfortunately I had to tell them that according to Facebook's terms and conditions you cannot do that! You must have a hosted App (application) to enter contests [...]
Consistency in marketing messages wins the race! image from Geico Insurance When I was young I remember my mom telling me that if I practiced my running and stuck with it I would be the one to win the race. Well, I think that same advice holds true in business. Those businesses that [...]
If you use Gmail as your email client you already are aware of the changes to your account last week. But I couldn’t resist weighing in on all the fuss. How many subject lines in the past week started with… Don't miss any of our emails...Announcing new gmail features Businesses are scrambling to be sure [...]
What's an online marketing strategy anyway? In my networking activities I meet so many people over the age of 50 who are relatively new entrepreneurs seeking to learn online marketing strategies for the business. Many of these people decided to venture out on their own after a layoff during the recent economic downturn and some [...]
To upgrade or not to upgrade - that is the LinkedIn question most ask. I do quite a bit of LinkedIn training both online in the form of webinars as well as in-person workshops. One of the most frequently asked questions is, should I upgrade my free account? Let's look at the benefits for [...]