It's interesting to me as I talk with small business owners, more than I expect push marketing to the back burner of activities. Smaller companies that don't have actual marketing staff have a bigger tendency because of the myriad of tasks they take on everyday. Marketing is what drives a business, so how can you [...]
Have you had great experiences with a company that keeps you talking about that company and the experience over and over again? Creating a marketing experience that is memorable and one that differentiates you from your competitors should be a goal every company. Let me share a recent trip to Whole Foods. I was shopping [...]
Experiential marketing is defined as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea. Experience marketing is a way to break though the noise and discover a point of differentiation. What experiential marketing means to your business Experiential marketing connects the brand with the [...]
If you watch the TV Show "The Taste" (well or even if you don't I'll explain) the theme of this week's show was "My Life on a Plate" which meant that each contestant was to cook a meal that best represented who they are, showing their personality and character. While watching, I immediately related it [...]
The process of rebranding starts from within, it's about how we want our brand to be perceived. I know this because that's how it happened for me. I had been thinking about changing my company name and branding from GIR-Graphics & Innovative Resources for the past year because it just didn't represent my core services [...]
What do most people do in December, are they working hard or hardly working? This topic was discussed recently by one of my mentors Darren Hardy, Publisher of Success Magazine. I want to share what I learned and implement into my own marketing strategy. Most successful and focused business people don't fall into the holiday [...]
