One of the biggest challenges I hear from small business owners is getting overwhelmed by all the social media options and how to stay consistent with social media marketing. It is important to understand that social media is a function of your overall marketing. Social media should amplify your business objectives, so being clear on [...]
If you own a business then you know in order to survive and thrive you need to market it. Marketing often is that activity most creative types simply hate. Those people have a great idea, want to share their passion and yet have no plan of how to do that. Marketing in simply the process [...]
Are you attracting the right clients to your business? So often I hear from business owners that they just aren't attracting the right clients, those people who might appear to be interested but ultimately will not invest time or money into what you are offering. It does not matter if you have a product or [...]
I have been on a couple of trips recently and what I observed from the two major carriers I traveled on is a lack of marketing basics. No longer did either of these two major airlines care about marketing to me rather all they did was sell to me. Marketing is all about taking our [...]
When I work with small business owners, I find one challenge consistent and that is how to get all the marketing done! Geez, there is writing blog posts, creating social media posts, engaging with people who are interested in what we have to say in addition to creating a marketing plan, strategies and implementation tasks. [...]
As you know by now from reading this blog I love food analogies and I love to relate stories about food to marketing. Last week was the finale of the Great Food Truck Race featured on the Food Network and hosted by the amazing chef, Tyler Florence. For those of you who didn't watch the [...]
