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Marketing Strategy & Ideas

Is Your Promotional Product Advertising Appealing to Women

If you aren’t directing your marketing efforts to the women’s market you are leaving money on the table! When you advertise your brand utilizing a promotional product do you consider will this item appeal to women?  Did the message I imprinted on the item resonate with women? According to marketing guru Tom Peters, “American women [...]

By | 2015-10-01T18:06:43+00:00 August 5th, 2010|Business Marketing Articles, Marketing Strategy & Ideas, Women's Promotional ideas|Comments Off on Is Your Promotional Product Advertising Appealing to Women
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The Promotion of Products

Promotional imprinted products are a key resource to be included in your advertising budget.  Promotional products furnish advertisers with advantages not available in other media such as; Repeated exposure to the advertising message because of the length of time the item is kept = brand recognition A favorable impression of the advertiser resulting in a [...]

By | 2014-04-09T04:48:15+00:00 May 12th, 2010|Marketing Strategy & Ideas|Comments Off on The Promotion of Products
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