According to a business colleague Lisa Mare Platske, owner of Upside Thinking, she refers to connections as the new currency. As 2011 comes to an end and you are planning your strategies for 2012 it is an ideal time to evaluate the connections you made this year asking how they served you as well as [...]
Mother’s are really good at creating calendars to keep track of kid’s schedules, family appointments, the comings and goings of the husband’s business trips and scheduling family vacations. Men relate to calendars so they know when their favorite sports teams are playing and how to plan their appointments. So creating a calendar to plan your [...]
Marketing & sales do not stop because we’re headed into the last 6-8 weeks of the year, in fact while everyone else is geared down for the holiday, it’s an opportunity for you to gear up and dominate your market. Here are a few tips to keep you moving through to the end of the [...]
Cause related marketing refers to a type of marketing where usually a “for profit” company markets to benefit a “non-profit” organization. A business might align their values and dollars to support a cause they are passionate about, and it’s about social responsibility and some of the biggest and most well-known companies market this way and [...]
Social media marketing is in our face everyday and the fact is that this form of marketing is here to stay and growing everyday. With that said, you still have to determine how it will benefit your business before you jump on the proverbial band wagon. Before social media marketing can be effective, your business [...]
We live in an age where customer service should be paramount to all business owners – why? Because as we know customers are quick to let you know when there is a problem with your product or service. We live in a technology age where a complaint is now communicated via social media at the [...]