Blog Post To get the most bang for your social media buck you should be blogging. WHY? well for starters the shelf life is forever if you are creating content that does not expire or change. This content is considered "evergreen", it will always have value regardless of what year it is. That [...]
Facebook has changed everyone’s email address from their profile and replaced it with an @facebook.com email address, and I understand that they did not advise anyone of this change. In case you were not aware, Facebook started their own email service back in 2010 which most of us ignored – right? What they changed is [...]
Email is by far the best, easiest and least expensive way to stay in touch with your customers and prospects and to build on-going relationships with them. Statistics show that about 90% of people who visit your website do not buy or engage with you, that’s why it’s so important to make them a great [...]
Authors, remember you are responsible for the success of your writing career including marketing! FACT: Most publishers do NOT market your book more than offering media releases! You develop your marketing platform by knowing… – What is your niche – Who is your clearly defined audience or reader (ie, age, gender, location) [...]
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Today everyone is using QR codes as another was to bring awareness and offers. QR codes are barcodes that are readable by Smartphone cameras and link to websites or other digital media. You have see QR codes on promotional products, flyers and business cards. In addition to social media, QR codes offer yet another opportunity [...]