Does your company produce a newsletter? It seems with the high cost of postage and printing most companies have gone to sending their newsletters by email. With most email marketing systems you have the ability to personalize your message, include great photos, video and call to action buttons linked to wherever you are driving your [...]
This is the 3rd article in the series focusing on tips to market your website/online business to prospects offline when you are networking or simply out in your own community. It’s another opportunity to make connection with potential customers. Creative Thinking 101: The “Extra Step” […]
This is Part 2 of the series I am posting with ideas on how to market your website, your online business to people you network with offline. Here are more ideas from my friend Paul Evans, who has mentored me in my business ventures. […]
I read an article recently by marketing expert Seth Godin on evidence based marketing. He explains that most of us present facts and proof and then we expect rational consumers, voters, followers, or peers to make an intelligent decision on what’s better because that’s how science works. “Thesis, test, evidence, conclusion. All testable and rational.” [...]
How is your follow up following a trade show or event? Do you have a system in place or is your system the one where you sift through the pile of business cards as you get to it. Follow-up can be overwhelming but can mean the ROI on your event being profitable or a bust. [...]
Marketing has changed in recent years when social media came onto the scene. Marketing now has evolved into really engaging with your ideal client. People want to be touched so to speak, especially if your target market is women. So often I am asked, “well how do I do that?” Here are a few of [...]