You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for? I will do business with companies like Whole Foods [...]
Think about all the times you were searching for a new place to eat or a store to buy a product or service. Chances are pretty good these days that you are using your mobile device and ready to make that purchase. One of the many online marketing strategies that will help your business be [...]
Why did you start your business? Was it your passion? Did you see a problem you could solve? Did you fall into it by accident? Are you in a family business? Whatever your reason for starting your business your customers and prospects find this newsworthy. So many business owners never tell their story because they [...]
Creating a calendar of your planned marketing tactics combined with your marketing budget will actually save time and money if planned at the beginning of the year. So often I hear from people that tell me they don't know what to write on their blog, don't know what to post on social media are behind [...]
As a small business owner it is your job to market your products and services to your ideal market, this is basic. One of the most effective ways to guide people through your marketing funnel is to educate. Anytime you can provide value to your target audience by educating them on what they can learn [...]
If you've been marketing online you probably are familiar with the term "content", many people have coined the phrase, content is king. But really the content you put out to your audience is the currency of your business - it's the part that makes you money. People buy from you because they are receiving [...]
