You’ve probably heard the term in marketing that people do business with those they know, like and trust. I’d like to take that idea further and say people also do business with brands because they know what they stand for. What does your business stand for? I will do business with companies like Whole Foods [...]
As you know by now from reading this blog I love food analogies and I love to relate stories about food to marketing. Last week was the finale of the Great Food Truck Race featured on the Food Network and hosted by the amazing chef, Tyler Florence. For those of you who didn't watch the [...]
I am a big advocate of professional development and I love to attend industry conferences. I find value in numerous ways such as learning new and relevant information to enhance my business skills which has a direct reflection on how I serve my clients. Networking with colleagues and speakers also offers opportunities to learn more. [...]
Okay I admit, my guilty TV pleasure this summer has been the series "Next Food TV Network Star." I watch for two reasons, one that I love to cook and two because I am a marketing consultant and I love the process that the contestants go through to market themselves on their journey to winning [...]
Lead generation is an on-going activity whereby our job is to attract our ideal client into our space so we can expose them to our products and services. But how many of you just shoot from the hip so to speak without narrowing your market to that ideal client and you throw your messages out [...]
According to best selling author, John Jantsch "Selling has changed because the world of buying has changed." The vast majority of us are educating ourselves and thus making more buying decisions from the internet! Even my 84 year old father buys online from Amazon, Ebay and several other favorite websites and occasionally his buying decisions [...]
