If you watch the TV Show "The Taste" (well or even if you don't I'll explain) the theme of this week's show was "My Life on a Plate" which meant that each contestant was to cook a meal that best represented who they are, showing their personality and character. While watching, I immediately related it [...]
The process of rebranding starts from within, it's about how we want our brand to be perceived. I know this because that's how it happened for me. I had been thinking about changing my company name and branding from GIR-Graphics & Innovative Resources for the past year because it just didn't represent my core services [...]
It pays to update your social media platforms, review your successes and failures and refocus how and where you spend your time. So often I hear from people when they are frustrated, can't keep up with the fast paced changes and wonder what they should do to increase their exposure and return on the investment [...]
What do most people do in December, are they working hard or hardly working? This topic was discussed recently by one of my mentors Darren Hardy, Publisher of Success Magazine. I want to share what I learned and implement into my own marketing strategy. Most successful and focused business people don't fall into the holiday [...]
How I define success I’m not sure I ever grew up with an idea of what success was, but I did grow up learning to discover what brought me joy and what lit that fire of enthusiasm deep within me. My parents both had started businesses while I was in high school, and I rather [...]
Steps to Marketing Success Marketing is about finding you target audience, providing value to that audience and giving them what they want while earning their trust so they will come back to you again and again. Oh, and while building your brand, clearly showing your target audience why you are different from the competition. I [...]
