Experiential marketing is defined as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea. Experience marketing is a way to break though the noise and discover a point of differentiation. What experiential marketing means to your business Experiential marketing connects the brand with the [...]
Twitter has been on the social scene since 2006 and with now has over 500 million users worldwide with over 100 million in the U.S. I love Twitter because it's simple and I've learned to communicate pretty well in 140 character or less! In 2012 Twitter bought Vine which allows you to create 6 second [...]
If you have a business page on Facebook then you probably have noticed a decline in your organic reach and that's due to the change in the news feed algorithm. According the an article in Ad Age posted in December 2013, Facebook said "We expect organic distribution of an individual page's posts to gradually decline [...]
I read quite a few business books throughout the year in an effort to stay current with what social media and online marketing influencers are talking about. From time to time I like to share reviews and recommendations of these books. January's Favorite Book In January I read, "Jab, Jab, Jab, Right Hook - How [...]
Writing a blog post seems simple enough, but to be sure your posts are read and shared requires some strategy. The infographic below is a road map provided by www.copyblogger.com. Like this infographic? Get content marketing advice that works from Copyblogger.
The key to developing a social media strategy is to actually create a strategy! No more shouting into cyber space hoping to get heard in all that noise! A strategy has to be intentional and well thought out. Here are some questions to discuss with your communications and leadership team or if you don't have [...]
