The most effective way to communicate with your audience is through story In marketing, the message you communicate to your ideal audience must be compelling and relatable. You want to connect with your audience on a level that makes them say "Oh I resonate with her or her story." Telling a story is the best [...]
Tracking metrics on all of our online marketing activities is critical to your growth. This article I speak to email marketing and tracking open rates. If you are not tracking your open rates on your email list, how do you know what is working? All email marketing programs offer reporting features to track the performance [...]
LinkedIn is an important social media platform to have in your tool kit because it truly highlights your professional expertise. When LinkedIn revised the skills and endorsements section last year, I found that many people forgot about asking for recommendations. Why should you obtain recommendations vs endorsements? By obtaining a recommendation from a trusted source [...]
Are you making these top 4 mistakes when networking? There is so much business networking going on in any given city from week to week that to insure you make the best use of your time, it is important to know why you are networking and if you are networking with the right people. I [...]
Are you confused about the latest update with Facebook and the 20% rule? The latest updates affect your cover images and it is important to know that non-compliance can result in Facebook closing your page down. Would they actually do that? I don't know,but let's not take the chance. In the Facebook Guidelines, it clearly [...]
So many changes with Facebook, it leaves us all a little confused! The latest updates affect your cover images and it is important to know that non-compliance can result in Facebook closing your page down. Would they actually do that? I don't know, but we should not be willing to take the chance. In the [...]
